You will find that this tool is more cost-effective if you use it to collaborate with only a few fellow marketers. You can use it for virtually anything relating to social media management, but if you are specifically searching for a tool to help you with the content side, it offers automated publishing, content management, keyword filtering, multi-account management, post scheduling, and multi-user collaboration.

Hootsuite is one of the top social media management apps and offers robust features. With information available at a glance, it makes it much easier to get an accurate idea of the bigger picture which allows you to track and analyze your marketing efforts more accurately. Better trackingĪ content calendar can give you a good overview of what you posted and where. With the help of a content calendar template, it becomes much easier to plan your specific posts for the different social media platforms on which you are active. The best approach is to write custom posts for different platforms instead of simply copying and pasting the same message. All in all, it helps you to stay much more productive. Instead, it helps you to get your things in order and plan well ahead in advance (even months if you want to). Better organizationīy using you a content calendar template, there is much less rushing around like a headless chicken trying to come with content. While better planning is one of its primary advantages, the advantages offered by a content calendar goes far beyond just planning. Experienced marketers know that to be effective you need to post strategically as opposed to impulsively.

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